Stakeholder Outreach

Case Studies:
Stakeholder Outreach

TransCanada

Keystone Pipeline System (Phases 1-3)

Objectives

  • Introduce and build approval at several stakeholder levels (community, government, media) for the first three phases of the Keystone Pipeline System in Illinois, Missouri, Kansas, Oklahoma and Texas.
  • Anticipate potential issues and concerns, identify project opponents, and prepare proactive and reactive public consultation tactics.

Solution

  • Developed and implemented a comprehensive, on-the-ground stakeholder outreach program that integrated grassroots relationships, state and local government outreach and media relations to reach key stakeholders, including landowners, community leaders, elected officials and regulatory agencies.

Results

  • County, state and federal approvals to build the first three phases of Keystone Pipeline, which has safely delivered more than one billion barrels of oil.

CMS Energy

Guardian Pipeline

Objectives

  • Generate support for and minimize opposition to regulatory approval and construction of a 150-mile natural gas pipeline project through four northern Illinois counties.

Solution

  • Developed and managed a public affairs program that included media and government relations at local, county and state levels.
  • Managed congressional liaison activities for Guardian Pipeline, whose proposed route bisected the districts of several members of Congress, including the Speaker of the U.S. House of Representatives.

Results

  • The Federal Energy Regulatory Commission approved Guardian Pipeline ahead of schedule.
  • The project earned the editorial support of local newspapers and had no significant opposition.
  • FERC cited Guardian Pipeline‚Äôs public/community affairs program as a model for similar projects.